“ZAP's system and processes are pretty simple and easy. And it was a fit to our way of doing things...

In spite of the fact that our staff are not really techy people, it was not that difficult for them to learn how to use it.”

“Before we weren't centralized, so we do not have access to the POS of the other stations.

So now with the program, although it's only limited to loyalty transactions somehow we still have a glimpse of their transactions. So we want to expand the program to other stations too.”

“With ZAP coming into the picture, we're more able to build our consumer's profile and from the data, we can see the customers come back again and again, so we really see their loyalty to the brand being build up.”

“Our main goal for implementing the ZAP program was to really boost customer retention.

Through the points and member only discounts, I would say that it was a success.”